How Millennials are Changing the Shopping Experience

How Millennials are Changing the Shopping Experience

How Millennials are Changing the Shopping Experience

As many Millennials are graduating from college with financial
responsibilities, including debt, they have a growing obligation to act more responsible with their money.

[Source: Bank of America]

35%
Not saving enough money

24%
Career path

19%
Health costs

24%
Credit card debt

17%
Student loans

As many Millennials are graduating from college with financial
responsibilities, including debt, they have a growing obligation to act more responsible with their money.

[Source: Bank of America]

35%
Not saving enough money

24%
Career path

19%
Health costs

24%
Credit card debt

17%
Student loans

As many Millennials are graduating from college with financial responsibilities, including debt, they have a growing obligation to act more responsible with their money.

[Source: Bank of America]

35%
Not saving enough money

24%
Career path

19%
Health costs

24%
Credit card debt

17%
Student loans

“As Millennials pay off loans and get better jobs with higher salaries their spending habits are expected to change.”

[Source: Lexington Law]

“As Millennials pay off loans and get better jobs with higher salaries their spending habits are expected to change.”

[Source: Lexington Law]

“As Millennials pay off loans and get better jobs with higher salaries their spending habits are expected to change.”

[Source: Lexington Law]

What matters to them,

Should matter to you.

What matters to them,

Should matter to you.

What matters to them,

Should matter to you.

Convenience is Key

As the most connected generation, it’s no surprise that Millennials are leading the pack in online purchases. With convenience and price at mind, online outlets offer more value to the average Millennial shopper.

68% of all Millennials demand an integrated, seamless experience.

[Source: Accenture]

Millennials make 54% of purchases online.

[Source: UPS]

55% agreed that shopping online + in-store pickup is more convenient.

Convenience is Key

As the most connected generation, it’s no surprise that Millennials are leading the pack in online purchases. With convenience and price at mind, online outlets offer more value to the average Millennial shopper.

68% of all Millennials demand an integrated, seamless experience.

[Source: Accenture]

Millennials make 54% of purchases online.

[Source: UPS]

55% agreed that shopping online + in-store pickup is more convenient.

Convenience is Key

As the most connected generation, it’s no surprise that Millennials are leading the pack in online purchases. With convenience and price at mind, online outlets offer more value to the average Millennial shopper.

68% of all Millennials demand an integrated, seamless experience.

[Source: Accenture]

Millennials make 54% of purchases online.

[Source: UPS]

55% agreed that shopping online + in-store pickup is more convenient.

Transparency Leads to Trust

of Millennials think online advertising is credible.

[Source: SocialChorus]

find brands and companies less truthful today than twenty years ago.

[Source: Stellarising]

of Millennials refer to reviews and testimonials before purchasing any products.

[Source: Millennial Marketing]

Transparency Leads to Trust

of Millennials think online advertising is credible.

[Source: SocialChorus]

find brands and companies less truthful today than twenty years ago.

[Source: Stellarising]

of Millennials refer to reviews and testimonials before purchasing any products.

[Source: Millennial Marketing]

Transparency Leads to Trust

of Millennials think online advertising is credible.

[Source: SocialChorus]

find brands and companies less truthful today than twenty years ago.

[Source: Stellarising]

of Millennials refer to reviews and testimonials before purchasing any products.

[Source: Millennial Marketing]

Trust Leads to Loyalty

60% of Millennials remain loyal to brands they purchase.

[Source: Forbes]

Trust Leads to Loyalty

60% of Millennials remain loyal to brands they purchase.

[Source: Forbes]

Trust Leads to Loyalty

60% of Millennials remain loyal to brands they purchase.

[Source: Forbes]

So the question is:
How do you build trust & loyalty
with this skeptical shopper?

So the question is: How do you build trust & loyalty with this skeptical shopper?

So the question is: How do you build trust & loyalty with this skeptical shopper?

Authenticity & Personalization

Their info is out there, so they expect authenticity & personalization.

Millennials are receptive to online advertising that is restrained, targeted and relevant.

[Source: Anatomy Media]

57% are okay with providing personal information (on a website) as long as it’s for their benefit and being used in responsible ways.

[Source: Janrain]

Authenticity & Personalization

Their info is out there, so they expect authenticity & personalization.

Millennials are receptive to online advertising that is restrained, targeted and relevant.

[Source: Anatomy Media]

57% are okay with providing personal information (on a website) as long as it’s for their benefit and being used in responsible ways.

[Source: Janrain]

Authenticity & Personalization

Their info is out there, so they expect authenticity & personalization.

Millennials are receptive to online advertising that is restrained, targeted and relevant.

[Source: Anatomy Media]

57% are okay with providing personal information (on a website) as long as it’s for their benefit and being used in responsible ways.

[Source: Janrain]




Engagement

Sharing is caring for this generation. Create an engaging moment with this audience.

or more of Millennials say they want their brands to court them actively with personalized and targeted messages.

[Source: Accenture]

of Millennials believe they have a responsibility to share feedback with a brand about their experience.

[Source: Edelman]

Engagement

Sharing is caring for this generation. Create an engaging moment with this audience.

or more of Millennials say they want their brands to court them actively with personalized and targeted messages.

[Source: Accenture]

of Millennials believe they have a responsibility to share feedback with a brand about their experience.

[Source: Edelman]

Engagement

Sharing is caring for this generation. Create an engaging moment with this audience.

or more of Millennials say they want their brands to court them actively with personalized and targeted messages.

[Source: Accenture]

of Millennials believe they have a responsibility to share feedback with a brand about their experience.

[Source: Edelman]




Social Responsibility

Most importantly, this generation cares about positive impact.

of consumers will purchase a product because a company advocated for an issue they cared about.

[2017 Cone Communications CSR Study]

of millennials would be more loyal to a company who gives back.

[2017 Cone Communications CSR Study]

of consumers would switch from a product they typically buy, to a new product from a Purpose-driven company.

[2018 Cone/Porter Novelli Purpose Study]

Social Responsibility

Most importantly, this generation cares about positive impact.

of consumers will purchase a product because a company advocated for an issue they cared about.

[2017 Cone Communications CSR Study]

of millennials would be more loyal to a company who gives back.

[2017 Cone Communications CSR Study]

of consumers would switch from a product they typically buy, to a new product from a Purpose-driven company.

[2018 Cone/Porter Novelli Purpose Study]

Social Responsibility

Most importantly, this generation cares about positive impact.

of consumers will purchase a product because a company advocated for an issue they cared about.

[2017 Cone Communications CSR Study]

of millennials would be more loyal to a company who gives back.

[2017 Cone Communications CSR Study]

of consumers would switch from a product they typically buy, to a new product from a Purpose-driven company.

[2018 Cone/Porter Novelli Purpose Study]




“The connection between the brand and the cause has to be clear and believable.”

[Horizon Media]

“The connection between the brand and the cause has to be clear and believable.”

[Horizon Media]

“The connection between the brand and the cause has to be clear and believable.”

[Horizon Media]




As Millennial buying power increases, they continue to shape the shopping experience. This audience expects you to do more than just turn a profit. Build authentic and engaging relationships with them and you’ll gain a loyal customer.

As Millennial buying power increases, they continue to shape the shopping experience. This audience expects you to do more than just turn a profit. Build authentic and engaging relationships with them and you’ll gain a loyal customer.

As Millennial buying power increases, they continue to shape the shopping experience. This audience expects you to do more than just turn a profit. Build authentic and engaging relationships with them and you’ll gain a loyal customer.

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Learn how you can gather data on what matters most to your customers with every purchase. ShoppingGives’ retailer program, Change Commerce® gives you the opportunity to create a personalized and engaging shopping moment with your customer.

Learn how you can gather data on what matters most to your customers with every purchase. ShoppingGives’ retailer program, Change Commerce® gives you the opportunity to create a personalized and engaging shopping moment with your customer.

Learn how you can gather data on what matters most to your customers with every purchase. ShoppingGives’ retailer program, Change Commerce® gives you the opportunity to create a personalized and engaging shopping moment with your customer.

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